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Advertising in Journal of Applied Physiology

Description/Editorial Content:

The Journal of Applied Physiology publishes original papers that deal with diverse areas of research in applied physiology, especially those papers emphasizing adaptive and integrative mechanisms. Adaptive physiology includes 1) inherent adaptations such as those related to development, aging, and pathophysiological conditions and 2) adaptations to the external environment such as those occurring with exercise, microgravity, hypoxia, hypo- and hyperbaria, and hypo- and hyperthermic conditions. Integrative physiology includes 1) horizontal integration across organ systems and 2) vertical integration from molecule to cell to organ. In all areas of applied physiology, the use of cutting-edge techniques including molecular and cellular biology is strongly encouraged.
Print Circulation: 1,654
Online Stastics:
Web hits (avg. per month):	2,179,983
eTOC Registered Users:	7,331
TOC page views (avg. per month):	8,538

Readership:
Our readers are highly involved research leaders (MD’s and PhD’s) in experimental physiology specialties as well as exercise physiologists. They include research investigators, clinicians, educators, and information specialists.

ONLINE ADVERTISING

Banner Ads
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.


Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.

eTOC Ads
Electronic tables of contents (eTOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from the two following options. TOP BANNER: Place a banner ad (468 x 60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: Place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo to your bottom text ad for extra impact!



TOC Package
Tables of contents (TOC) of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad (468 x 60) will appear on the eTOC email and your online display ad (195 x 195) will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!

JOURNAL OF APPLIED PHYSIOLOGY ONLINE ADVERTISING RATES 2009

	1 month	3 months	6 months	12 months	CPM/V*
Banner rates:	$800	$1,920	$3,360	$5,760	$0.37
Premium Rates	$1,160	$2,784	$4,872	$8,352	$0.53
eTOC Top:	$875/issue				$0.12
eTOC Bottom:	$350/issue	Add logo for $100			$0.05
TOC Package:	$1,225/issue				$0.08

Add 4-color print ad (Opp TOC) for $1,300 (a 40% discount!)
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.


Banner Specifications:

• Submit your ad as a .gif file to adnet{at}faseb.org. Provide the URL to which it should be linked.
• Screen size: 468 pixels wide x 60 pixels high no larger than 25K.
• Provide ALT Text (5 words max) for those who have image loading turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.

Inline Specifications:

• Send a banner file per above instructions.
• Send the exact name of your company to be matched in the text and the URL to which it should be linked.

eTOC Top Sponsorship Specifications:

• eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dip to adnet{at}faseb.org.

eTOC Bottom Sponsorship Specification:

• Email 4 lines of text (62 characters per line) and the link to your website to adnet{at}faseb.org 35 days before the month of sponsorship. Logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high.

TOC Package Specifications:

• eTOC alert banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
• eTOC alert banner is 468 pixels wide x 60 pixels high no larger than 25K and at least 72 dpi.
• TOC display ad is 195 pixels wide x 195 pixels high. Send a .gif file at least 72 dpi.
• Include your URL and alternative text with both files for those users who have image load turned off.

APS Online Package: APS journals average nearly 3.5 million hits per month. Purchase a banner for 12 months on 13 APS journal sites (not including AJP-Consolidated and The Physiologist) for just $34,948 or purchase premium online service (a banner plus inline links) for only $50,676 for the year.